Hyatt CEO talks about group commissions Hyatt CEO Mark Hoplamazian said the hotel company is thinking holistically, and not just about immediate cost savings, in deciding whether to change its group commission structure. Source: Hotel Marketing Hyatt CEO talks about group commissions
Can you trust influencer marketing to deliver real engagement that leads to sales? Influencer rankings aren’t so simple as looking at follower count, or even engagement rate. It’s really about the quality of an influencer’s following, and the likelihood that the following will engage with any sponsored content the influencer shares. Source: Hotel Marketing Can you trust influencer marketing to deliver real engagement that leads to sales?
Booking.com is on the road toward going full-service But the move toward becoming more of a full-service online travel agency comes with the risk of losing focus on accommodations. Source: Hotel Marketing Booking.com is on the road toward going full-service
How TripAdvisor is using AI to “humanize” its review community TripAdvisor says the technology assists in personalizing recommendations on the site – that is, sorting the platform’s user-generated reviews and delivering them to the right visitor at the right time, depending on where he or she is at in the trip-planning process. Source: Hotel Marketing How TripAdvisor is using AI to “humanize” its review community