Can you trust influencer marketing to deliver real engagement that leads to sales?

Can you trust influencer marketing to deliver real engagement that leads to sales? Influencer rankings aren’t so simple as looking at follower count, or even engagement rate. It’s really about the quality of an influencer’s following, and the likelihood that the following will engage with any sponsored content the influencer shares. Source: Hotel Marketing Can you trust influencer marketing to deliver real engagement that leads to sales?

How TripAdvisor is using AI to “humanize” its review community

How TripAdvisor is using AI to “humanize” its review community TripAdvisor says the technology assists in personalizing recommendations on the site – that is, sorting the platform’s user-generated reviews and delivering them to the right visitor at the right time, depending on where he or she is at in the trip-planning process. Source: Hotel Marketing How TripAdvisor is using AI to “humanize” its review community