How OpenTable gets a lot of value out of a little data As recently as 2016, users making reservations through OpenTable would scroll all the way down to the sixth or seventh recommendation before clicking and booking. As of February, users were booking restaurants with an average rank of second or third in results. Source: Hotel Marketing How OpenTable gets a lot of value out of a little data
The new digital KPIs for destination marketers Destination marketers are able to craft and distribute compelling campaigns, what their missing is the digital tools to measure the success of their campaigns. Source: Hotel Marketing The new digital KPIs for destination marketers
How Expedia Add-On Advantage and Booking.basic harm hotel profitability The two new initiatives by Expedia and Booking.com use package or wholesale rates in clear violation of package and wholesale rates contract terms. Source: Hotel Marketing How Expedia Add-On Advantage and Booking.basic harm hotel profitability
Chinese tourism will be Airbnb’s largest source of business by 2020 The revenue from Airbnb’s China division is expected to climb by more than half, to roughly $130 million this year, which is as much as 4 to 5 percent of the company’s overall revenue. Source: Hotel Marketing Chinese tourism will be Airbnb’s largest source of business by 2020