Tech expands its reach into all aspects of hospitality Hospitality is the heartbeat of travel, with technology dictating the rhythms. Distribution dilemmas are one of the most obvious manifestations, however, there are other technologies emerging to complement and complicate the existing conversations. Source: Hotel Marketing Tech expands its reach into all aspects of hospitality
Accor has no plans to follow Marriott in commission cuts From AccorHotels’ perspective, following Marriott’s example would be self-defeating for hotel brands looking to grow their business and exposure in a crowded market. Source: Hotel Marketing Accor has no plans to follow Marriott in commission cuts
Are hotel loyalty program members actually loyal customers? Hotel chains’ major initiatives to drive more travelers into their loyalty funnel appear to be resoundingly successful. But are these campaigns creating truly loyal customers who develop a relationship with the brand and return to book again and again? Source: Hotel Marketing Are hotel loyalty program members actually loyal customers?
Airbnb grows through more Experiences Airbnb says Experience bookings grew by 2,500 per cent in 2017 – 25 times faster than Homes did in its first year. Source: Hotel Marketing Airbnb grows through more Experiences