Bing gearing up to officially launch Hotel Ads product What is new in travel metasearch for 2018? One answer to that question is Bing Hotel Ads, giving hotel marketers a new metasearch channel to directly display ads to Bing customers. Source: Hotel Marketing Bing gearing up to officially launch Hotel Ads product
Hotels can still make a play for bookings through Google According L2’s latest Google Hotel Finder report, large hotel brands like Hilton and Marriott are able to go head-to-head with OTAs in paid results for unbranded terms, with Hilton gaining the most visibility. Source: Hotel Marketing Hotels can still make a play for bookings through Google
TripAdvisor takes a hit, but remains strong online brand TripAdvisor fell from the top spot to No. 2 on Engagement Labs’ list of top-performing online travel brands, eclipsed by Expedia. Source: Hotel Marketing TripAdvisor takes a hit, but remains strong online brand
Egencia recognizes top-performing hotels Egencia announced this year’s winners of its Top 100 Preferred Corporate Hotel awards program. Finalists were selected based on popularity, pricing, desirable amenities to corporate travelers, customer service and overall guest experience in 2017. Source: Hotel Marketing Egencia recognizes top-performing hotels