Expedia changed its corporate name to Expedia Group Expedia Group updated its corporate name and branding to better reflect its identity as a leading global technology company, and acknowledge the unique contribution of each individual Expedia Group brand and business to the success of the overall organization. Source: Hotel Marketing Expedia changed its corporate name to Expedia Group
The death of Priceline’s name your own price bidding Priceline.com ended its Name Your Own Price bidding service for car rentals Monday, as it did for flights in 2016. While Booking Holdings is still making considerable money from Priceline.com’s bidding service for hotels, the service has outlived its usefulness. Source: Hotel Marketing The death of Priceline’s name your own price bidding
Booking.com’s CMO on tech innovation and bringing data skills in-house Booking.com has brought its data function in-house as it looks to improve “speed and context” and better understand how to measure success online. Source: Hotel Marketing Booking.com’s CMO on tech innovation and bringing data skills in-house
Are your forms ready for GDPR? Benchmark yourself here Reworking your acquisition plan, beginning with your subscribe forms, will help you do a better job of connecting with customers and launching email conversations that lead to a stronger email program. Source: Hotel Marketing Are your forms ready for GDPR? Benchmark yourself here