Behold a new era of digital marketing in travel The number of digital travel touchpoints grows rapidly, as travelers look for better offers via search engines, booking apps, online travel agencies, and deal sites. Source: Hotel Marketing Behold a new era of digital marketing in travel
Marriott on why Europe needs more hotel brands Some 60 percent of hotels in Europe are independent, and there is a growing segment of travelers who are looking for an unconventional, independent experience in a hotel, according to Marriott. Source: Hotel Marketing Marriott on why Europe needs more hotel brands
Hotel brand explosion continues as good economic times roll Despite the already seemingly endless proliferation of global hotel brands, the race to launch new ones continues. Source: Hotel Marketing Hotel brand explosion continues as good economic times roll
CWT: Corporate clients concentrating on buying at less hotels While corporate negotiated rates still account for 40 to 70 percent of TMC hotel bookings, many corporations reduce their direct hotel contracts in favour of the TMCs contracted hotel portfolio. Source: Hotel Marketing CWT: Corporate clients concentrating on buying at less hotels