By stressing quantity over quality, travel industry has sparked a backlash Increasing the number of visitors has generated profits for travel companies but it has not always benefited local communities and environments where tourism occurs. Source: Hotel Marketing By stressing quantity over quality, travel industry has sparked a backlash
Expedia studying how online travel shopping makes you feel The company set up a mobile lab at its recent Expedia Partner Conference, displaying its work in electromyography (EMG), a tool used to enhance Expedia’s user experiences. Source: Hotel Marketing Expedia studying how online travel shopping makes you feel
TripAdvisor to roll out Sponsored Positions for hotels TripAdvisor is making waves in the hotel marketing world at the end of 2017 with the roll-out of their Sponsored Placements program. Now, and for the first time, any hotel can bid to be at the top of the listings for any given destination. Source: Hotel Marketing TripAdvisor to roll out Sponsored Positions for hotels
Google now lets travelers message hotels Sending a “Message” is the newest call-to-action in Google’s My Business listing on mobile. Not only is this a free opportunity for hotels to connect with potential guests, but it is a more important new and direct channel for conversion from Google. Source: Hotel Marketing Google now lets travelers message hotels