Hotels Special: Influencer Marketing Barometer As influencer content grows in stature within the marketing mix of the biggest brands in the world, in this special feature, RedPill reviews three hotel influencer videos and assesses the reasons behind their social performance. Source: Hotel Marketing Hotels Special: Influencer Marketing Barometer
TripAdvisor launches new performance analytics for hotels The new analytics come on the heels of a series of enhancements to TripAdvisor’s advertising solutions for accommodation providers, developed based on feedback from businesses. Source: Hotel Marketing TripAdvisor launches new performance analytics for hotels
Airbnb keen to wean hotels off OTAs Airbnb says it may have to tweak its commercial model for hotels but it is determined to offer an alternative distribution channel to the big global OTAs. Source: Hotel Marketing Airbnb keen to wean hotels off OTAs
While TripAdvisor takes a lead, most of travel search is still up for grabs A new study finds that 56% of organic searches in the travel and hospitality industry are open to competition. Source: Hotel Marketing While TripAdvisor takes a lead, most of travel search is still up for grabs