Travel sites push for easier air fare comparison, airlines oppose move A push for federal regulations aimed at making comparison shopping easier for travelers could require airlines to share data on fares and fees with online travel agencies like Expedia, Orbitz and Travelocity. Source: Hotel Marketing Travel sites push for easier air fare comparison, airlines oppose move
DACH travel industry hit hardest by customer hesitation online Customers across Europe are now more hesitant to commit to an online booking than this time last year, as shown by soaring website abandonment rates in the travel industry, with hotels (97.7%) from Germany, Austria and Switzerland (DACH), the hardest hit. Source: Hotel Marketing DACH travel industry hit hardest by customer hesitation online
Booking.com wants to “win” private accommodation without mimicking Airbnb At ITB in Berlin this week, Booking.com CEO Gillian Tans is more outspoken about its challenger in the world of private accommodation. Source: Hotel Marketing Booking.com wants to “win” private accommodation without mimicking Airbnb
In the sea of search for hotels, booking options abound Whether it is direct with the hotel, through an intermediary, or through a wholesaler. Each entity wants and needs customers to use their channel. Source: Hotel Marketing In the sea of search for hotels, booking options abound