Savings is corporate travel’s false god Among the things travel buyers care about, savings is arguably the most essential, the most visible, the most measured. Yet, there is a much brighter future ahead for anyone who can increase the effectiveness of a program’s trips. Source: Hotel Marketing Savings is corporate travel’s false god
Trivago Industry Insights: United Kingdom With the aim to give UK hoteliers in-depth information on and actionable insights into traveller preferences and behaviours, Trivago has compiled detailed trend reports for Scotland, Wales, Northern Ireland and all regions in England. Source: Hotel Marketing Trivago Industry Insights: United Kingdom
Why your hotel’s mobile traffic is not converting into bookings Visits to hotel websites from smartphones in many cases now represent more than 50% of total traffic. However, bookings made on these devices, although growing strongly, “only” just reached about 20% in 2017. Source: Hotel Marketing Why your hotel’s mobile traffic is not converting into bookings
Booking.com: 68% of total site traffic came from mobile in 2017 Booking.com managed to increase their mobile traffic by implementing a highly sophisticated keyword strategy that optimized terms like cheap, hotels, motels near me, and las vegas. Source: Hotel Marketing Booking.com: 68% of total site traffic came from mobile in 2017