Google: Travel’s closely watched obsession Google’s entry into metasearch may be more than half a decade old, but it continues to be a closely watched obsession for the travel industry. Source: Hotel Marketing Google: Travel’s closely watched obsession
Google on Flight Search, Hotel Ads, book button and shopping services An update from the search giant at the recent Phocuswright Europe conference was worth noting, even if nothing particularly groundbreaking was revealed. Source: Hotel Marketing Google on Flight Search, Hotel Ads, book button and shopping services
Curating customers biggest challenge in luxury hospitality Hotels today must carefully create a strong point of view designed to attract “the right crowd,” that is, a specific clientele that will feel in harmony with the hotel’s perspective and consequently comfortable with other like-minded guests. Source: Hotel Marketing Curating customers biggest challenge in luxury hospitality
Hotels deal with influx of influencers Hotels are getting irritated with the onslaught of messages from self-proclaimed social media influencers trying to get free hotel stays in exchange for a few Instagram posts. Source: Hotel Marketing Hotels deal with influx of influencers