Local Reviews: Which Platforms Do Consumers Post on Most? Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal. Read the full article at MarketingProfs Source: Marketing Profs Local Reviews: Which Platforms Do Consumers Post on Most?
Looking for seekers (who are looking for you) “Don’t go to the supermarket when you’re hungry.” The reason is obvious–when you’re hungry, you’re likely to buy things. The risk is that you’ll buy something you don’t need, because, of course, all that buying isn’t actually making you less hungry. The same thing is true for just about anything we seek to sell. Selling water to a thirsty person, education to someone seeking enlightenment, goals to someone eager to move forward—this is dramatically easier and more satisfying than first having to persuade someone that they should actually care about the difference you’re trying to make. Obvious? I think so. But most […]
For Hilton, direct booking is key to improved guest experience Direct bookings and loyalty are inextricably intertwined with another, and they have a direct impact on the company’s ability to offer a superior guest experience. Source: Hotel Marketing For Hilton, direct booking is key to improved guest experience
Duetto closes m financing round San Francisco-based hotel revenue management platform Duetto claims the investment round is the largest non-acquisition investment in a software firm serving the hotel sector. Source: Hotel Marketing Duetto closes m financing round