Introducing hotel campaigns on Google Hotel Ads

Introducing hotel campaigns on Google Hotel Ads Google began the soft rollout of Hotel campaigns on March 8th, marking a major milestone in the ongoing evolution of Google Hotel Ads. Starting in June, Google will completely transition all accounts to this new structure. So, what exactly does this update mean for you? Source: Hotel Marketing Introducing hotel campaigns on Google Hotel Ads

Google plans to string its travel assets together

Google plans to string its travel assets together At the Skift Europe Forum Google said the industry should expect Google to continue to partner with the current OTA players to optimize its long-standing ad-based models, in both search and metasearch, rather than compete as a rival player trying to compete for consumers and suppliers. Source: Hotel Marketing Google plans to string its travel assets together