What do you see? A better question might be, “what do you choose to see?” If I take four professionals to the Whitney: The architect sees the building, the sight lines, the way the people and the light flow. The framer notices the craftsmanship and taste in the way the paintings are framed and hung. The lighting designer can’t help but comment on the new LEDs. And the art dealer sees the names of each artist and marvels over career arcs. When you read a blog post, or see a successful project or read about an innovation, what do you see? Do you see the emotions and the fear and […]
Expedia quarterly profit falls 30 pct as costs climb Selling and marketing costs jumped 16 percent to $1.12 billion in the fourth quarter. Expedia forecasts that selling and marketing costs would continue to outpace revenue growth during 2018. Source: Hotel Marketing Expedia quarterly profit falls 30 pct as costs climb
Hotels win small victory: So why are we still arguing about OTAs? The truth is that OTA hotel sales keep growing because U.S. hotel sales are rising modestly while the shift from offline to online is accelerating at nearly three times the pace. Source: Hotel Marketing Hotels win small victory: So why are we still arguing about OTAs?
Report: The Travel Marketer’s Guide to the U.S. Digital Travel Landscape This paper, based on new, proprietary consumer and industry research conducted by Phocuswright and commissioned by Bing, provides a map of the digital travel landscape with the modern travel marketer in mind. Source: Hotel Marketing Report: The Travel Marketer’s Guide to the U.S. Digital Travel Landscape