Travelport global survey highlights different digital traveler habits Travelport published the results of a Global Traveler Survey of 11,000 people worldwide that highlights the use of digital tools when planning, booking and experiencing a journey. Source: Hotel Marketing Travelport global survey highlights different digital traveler habits
Google: How the travel industry is shifting to assistance As tech’s effect on consumer behavior continues to evolve, so must the playbook by which companies operate. For travel companies, that means meeting customers’ rising expectations for assistance at every point of the purchase journey. Source: Hotel Marketing Google: How the travel industry is shifting to assistance
OTA belt-tightening hurts TripAdvisor TripAdvisor said third-quarter revenue rose less than analysts expected because hotels and OTAs reduced marketing spending at the travel-review site. Source: Hotel Marketing OTA belt-tightening hurts TripAdvisor
New Expedia data identifies generational trends across APAC Expedia Media Solutions unveiled new generational data looking at the motivations, preferences and travel attitudes of Japanese, Chinese and Australian travelers across Generation Z, Millennials, Generation X and Baby Boomers. Source: Hotel Marketing New Expedia data identifies generational trends across APAC