When it comes to loyalty, new study reveals split in the perception of hoteliers and their guests Hoteliers are heavily invested in loyalty programs and in a drive to grow customer bases. Guests, however, are far less engaged in the programs than hoteliers realize, a new Oracle study reveals. Source: Hotel Marketing When it comes to loyalty, new study reveals split in the perception of hoteliers and their guests
Travel trade at ‘watershed’ on distribution The travel industry is at “a watershed” with Europe’s major network airlines poised to end decades of full-content fare distribution through the GDSs, leaving many travel agents on the side lines. Source: Hotel Marketing Travel trade at ‘watershed’ on distribution
Can new hotel booking tools help level the playing field for travel agents? Spend just a few minutes with a travel agent, and you will hear at least one anecdote of a client who quoted a non-qualified hotel rate during a consultation. Source: Hotel Marketing Can new hotel booking tools help level the playing field for travel agents?
Why Booking.com will win the sharing economy race Disruptive competitors are growing in size, but as more travelers make use of technology to share assets with each other and experience new things, Booking.com is well positioned to capture their business. Source: Hotel Marketing Why Booking.com will win the sharing economy race