Debunking the myth of the ‘average’ traveler The new report by Sojern offers deep insights into how consumers buy travel services by looking at eight anonymous user purchase journeys spanning multiple devices, regions, and trip motivations. Source: Hotel Marketing Debunking the myth of the ‘average’ traveler
Expedia: The value of international hotel bookings Global customer reach is invaluable for hotels. The many advantages that come with an international booker include a higher average daily rate, and longer length of stay. Source: Hotel Marketing Expedia: The value of international hotel bookings
Hoteliers adapting to changes in resort fees revenue Total resort and facility fees are expected to reach a record high in U.S. hotels for 2017, but some fees are decreasing and hoteliers are adjusting to the changes. Source: Hotel Marketing Hoteliers adapting to changes in resort fees revenue
Keeping your guests’ personal data safe In the hospitality industry, hotels can use the power of data to enhance, streamline and personalise guest experiences. However, with great power comes great responsibility, and hospitality businesses need to ensure that they handle their data responsibly. Source: Hotel Marketing Keeping your guests’ personal data safe