Are hotels at war with their guests? By turning their noses up at OTAs, some hoteliers seem to be effectively at war with modern guests and their booking preferences. Source: Hotel Marketing Are hotels at war with their guests?
Hotel Distribution Channel Strategy: The path to profitability When it comes to achieving higher degrees of hotel profitability, nothing provides more opportunities for the incorporation of these elements than an intelligent revenue strategy. Source: Hotel Marketing Hotel Distribution Channel Strategy: The path to profitability
Revenue management: Using data integration As the practice of revenue management continues to evolve, industry professionals should increasingly look to use their RM systems and processes strategically and move away from tactical operations. Source: Hotel Marketing Revenue management: Using data integration
Independent hoteliers discuss challenges, to-do lists for 2018 To stay viable and competitive, independents have to give guests what they don’t get from the hotel brands. But that’s becoming increasingly challenging Source: Hotel Marketing Independent hoteliers discuss challenges, to-do lists for 2018