Fraudulent hotel bookings hit .2 billion in 2017 In an online survey conducted by Morning Consult on behalf of The American Hotel & Lodging Association, nearly one-quarter of consumers report being misled by travel resellers on the phone or online. Source: Hotel Marketing Fraudulent hotel bookings hit .2 billion in 2017
How Marriott taps Salesforce for cross-channel ‘recognition’ of its guests By combining the loyalty data that guests opt-in to share with Marriott with Salesforce’s CRM-focused Service Cloud, the recognition platform provides Marriott associates with an accurate, 360-degree view of each guests’ profile. Source: Hotel Marketing How Marriott taps Salesforce for cross-channel ‘recognition’ of its guests
Why rules-based revenue management systems no longer rule While a rules-based system worked adequately in the past, when hotels were dealing with limited data, these approaches poorly leverage the abundance of data that is now available. Source: Hotel Marketing Why rules-based revenue management systems no longer rule
Google Assistant to call restaurants and make reservations for you Google just showed a crazy (and terrifying) new feature for the Google Assistant at its I/O developer conference: The Assistant will soon be able make calls for you to make a table reservation at a restaurant that doesn’t take online bookings. Source: Hotel Marketing Google Assistant to call restaurants and make reservations for you