Trivago acquires AI start-up TripHappy The start-up uses AI to give location and neighbourhood information during the hotel search and discovery process of travel booking. Source: Hotel Marketing Trivago acquires AI start-up TripHappy
Would you book your next holiday on Instagram or Whatsapp? Holidays have always been at the heart of social media. But now the platforms have quietly infiltrated another side of holidays: how we book them. Source: Hotel Marketing Would you book your next holiday on Instagram or Whatsapp?
TripAdvisor reports upbeat Q1, hotel growth flat A dip in its hotels business and a boom of its Experiences offerings saw TripAdvisor’s non-hotel revenue grow to around one-third of hotel revenue for the first quarter of 2018, compared to the same period in 2017 when the non-hotel segment made up about one-sixth. Source: Hotel Marketing TripAdvisor reports upbeat Q1, hotel growth flat
Fraudulent hotel bookings hit .2 billion in 2017 In an online survey conducted by Morning Consult on behalf of The American Hotel & Lodging Association, nearly one-quarter of consumers report being misled by travel resellers on the phone or online. Source: Hotel Marketing Fraudulent hotel bookings hit .2 billion in 2017