Google’s new look for mobile hotel ads The new ad format has a larger focus on hotel images and a larger font for the hotel description. The consequence of this new UI, though, is that fewer hotels load on the screen. Source: Hotel Marketing Google’s new look for mobile hotel ads
Expedia changed its corporate name to Expedia Group Expedia Group updated its corporate name and branding to better reflect its identity as a leading global technology company, and acknowledge the unique contribution of each individual Expedia Group brand and business to the success of the overall organization. Source: Hotel Marketing Expedia changed its corporate name to Expedia Group
The death of Priceline’s name your own price bidding Priceline.com ended its Name Your Own Price bidding service for car rentals Monday, as it did for flights in 2016. While Booking Holdings is still making considerable money from Priceline.com’s bidding service for hotels, the service has outlived its usefulness. Source: Hotel Marketing The death of Priceline’s name your own price bidding
Booking.com’s CMO on tech innovation and bringing data skills in-house Booking.com has brought its data function in-house as it looks to improve “speed and context” and better understand how to measure success online. Source: Hotel Marketing Booking.com’s CMO on tech innovation and bringing data skills in-house