Are Chinese FIT travelers the next opportunity for luxury brands? Chinese travelers are becoming more independent and avoiding packaged tour groups. Millennials are the key driver of this new travel trend in China, which is often dubbed “FIT travel.” Source: Hotel Marketing Are Chinese FIT travelers the next opportunity for luxury brands?
How to cultivate customer reviews in the digital space Cultivating reviews for your business starts with enabling your customers with clear instructions to leave feedback via a few simple avenues. Source: Hotel Marketing How to cultivate customer reviews in the digital space
How Marriott plans to use Amazon Alexa to improve in-room guest experience The hotel chain is exploring ways to improve customer service through voice – while working with Amazon to ensure absolute privacy. Source: Hotel Marketing How Marriott plans to use Amazon Alexa to improve in-room guest experience
Analysts expect either new buyback plan or sale of TripAdvisor A new report by Seeking Alpha explains why other companies want to buy TripAdvisor, why management and the board would entertain selling now, and two mysterious clues that suggest something could be in the works. Source: Hotel Marketing Analysts expect either new buyback plan or sale of TripAdvisor