InterContinental: the psychology of luxury InterContinental Hotels & Resorts has released the findings of its ‘Psychology of Luxury’ study, examining attitudes and perceptions towards luxury experiences, sophisticated dining, bespoke design and personalised services, as well as guests’ lifestyle priorities, purchase intent and behavioural motivators. Source: Hotel Marketing InterContinental: the psychology of luxury
Are Chinese FIT travelers the next opportunity for luxury brands? Chinese travelers are becoming more independent and avoiding packaged tour groups. Millennials are the key driver of this new travel trend in China, which is often dubbed “FIT travel.” Source: Hotel Marketing Are Chinese FIT travelers the next opportunity for luxury brands?
How to cultivate customer reviews in the digital space Cultivating reviews for your business starts with enabling your customers with clear instructions to leave feedback via a few simple avenues. Source: Hotel Marketing How to cultivate customer reviews in the digital space
How Marriott plans to use Amazon Alexa to improve in-room guest experience The hotel chain is exploring ways to improve customer service through voice – while working with Amazon to ensure absolute privacy. Source: Hotel Marketing How Marriott plans to use Amazon Alexa to improve in-room guest experience