What Booking.com’s marketing budget shift means for hotels

What Booking.com’s marketing budget shift means for hotels Building loyalty through emotional appeal is where hotels have the upper hand over OTAs. Booking.com needs to build more brand emotion with its customers, and the increased TV spots are intended to give them the platform to do so. Source: Hotel Marketing What Booking.com’s marketing budget shift means for hotels

U.S. hoteliers see boost in occupancy but restrained pricing power

U.S. hoteliers see boost in occupancy but restrained pricing power The U.S. hotel industry saw year-over-year gains in both average daily rate and occupancy during October, according to STR. Occupancy increased 1.6 percent to 69.6 percent and ADR rose 2.5 percent to $130.20. Source: Hotel Marketing U.S. hoteliers see boost in occupancy but restrained pricing power