TripAdvisor CEO responds to analyst critiques of its hotel search strategy Analysts continue to critique TripAdvisor’s near-term tactics. But CEO Steve Kaufer said that no other company is as well-positioned to create value on mobile in the long run as his own. Source: Hotel Marketing TripAdvisor CEO responds to analyst critiques of its hotel search strategy
Sabre reimagines lodging with new content services solution Planned for a 2018 launch, the new solution will integrate multiple sources of content including the Sabre GDS and non-GDS sources such as aggregators, re-distributors, agency-sourced hotel content and other sources as identified. Source: Hotel Marketing Sabre reimagines lodging with new content services solution
Hotels add digital pay to accommodate Chinese travelers The Chinese digital payment economy is massive – and growing. Hotel companies are catching onto this trend by partnering with Chinese digital wallet companies to capture a greater share of the growing Chinese outbound travel market. Source: Hotel Marketing Hotels add digital pay to accommodate Chinese travelers
Google is testing new calls to action for hotel reservations The company is testing “Book a Room”, “Reserve a Room”, and “Compare Rates” calls to action in hotels’ Knowledge Panels. Source: Hotel Marketing Google is testing new calls to action for hotel reservations