How smartphones influence the entire travel journey In a recent study Google uncovered global insights on smartphone usage in the span of travelers’ entire journey, from shopping to booking, to the ways they use mobile devices in-destination. Here’s what they found. Source: Hotel Marketing How smartphones influence the entire travel journey
Competitors eye opportunities arising from Amex GBT-HRG deal American Express Global Business Travel’s planned acquisition of Hogg Robinson Group will give the company advantages in geographic footprint, leverage with suppliers and more money to invest in technology. Source: Hotel Marketing Competitors eye opportunities arising from Amex GBT-HRG deal
GDS’ spell out initiatives for NDC Amadeus has announced the creation of a dedicated NDC-X programme to drive the industrialisation of IATA’s New Distribution Capability (NDC). Source: Hotel Marketing GDS’ spell out initiatives for NDC
The rise of the story format on social media Since the launch of Instagram Stories, more social platforms have released ways for companies to be storytellers and make emotional connections with consumers. Which platform is right for your brand? Source: Hotel Marketing The rise of the story format on social media