Increased media fragmentation could potentially break Google’s hold on travel advertising Expedia’s new CEO Mark Okerstrom thinks the emergence of artificial intelligence, voice-based digital assistants, and chatbots could provide the fragmentation that would weaken Google’s dominance in online travel advertising. Source: Hotel Marketing Increased media fragmentation could potentially break Google’s hold on travel advertising
Expedia.com launches hotel collections Initially launching with six Collections; Beach, Relaxation, Family Fun, Culture & History, Shopping and Snow, each list has been curated using a rigorous set of standards for experience, customer reviews and value. Source: Hotel Marketing Expedia.com launches hotel collections
How Booking.com uses stress to rush your decisions Many websites and applications these days are designed to trick you into doing things that their creators want. Here are some examples, including one of the most manipulative websites, Booking.com. Source: Hotel Marketing How Booking.com uses stress to rush your decisions
Hilton gets 20 percent of bookings through its mobile app At a time when app stores are crowded and brands and publishers have pulled their budgets from mobile apps, Hilton is seeing dividends. Source: Hotel Marketing Hilton gets 20 percent of bookings through its mobile app