Thomas Cook partners with Expedia for hotel content British tour operator Thomas Cook entered into a strategic alliance with Expedia to make the online travel company its preferred provider of hotels for certain holiday sales. Source: Hotel Marketing Thomas Cook partners with Expedia for hotel content
Booking.com defends pricing after Swiss launch investigation Booking.com is defending its policy on the commissions it charges in Switzerland after a state agency opened an investigation into alleged “abusive” pricing. Source: Hotel Marketing Booking.com defends pricing after Swiss launch investigation
Google rolling out tabs to Hotel Knowledge Panel Google added tabs to local panels of most businesses in June of this year, but not hotels. Now, it seems like tabs are rolling out to the Hotel knowledge Panel as well. Source: Hotel Marketing Google rolling out tabs to Hotel Knowledge Panel
Why hotel brands shouldn’t ignore LinkedIn for B2B marketing Being a business-focused network, LinkedIn readers are actively looking for information and are naturally more likely to engage. That’s why 77% of B2B marketers plan to increase their use of LinkedIn in the future. Source: Hotel Marketing Why hotel brands shouldn’t ignore LinkedIn for B2B marketing