Google rolling out tabs to Hotel Knowledge Panel Google added tabs to local panels of most businesses in June of this year, but not hotels. Now, it seems like tabs are rolling out to the Hotel knowledge Panel as well. Source: Hotel Marketing Google rolling out tabs to Hotel Knowledge Panel
Why hotel brands shouldn’t ignore LinkedIn for B2B marketing Being a business-focused network, LinkedIn readers are actively looking for information and are naturally more likely to engage. That’s why 77% of B2B marketers plan to increase their use of LinkedIn in the future. Source: Hotel Marketing Why hotel brands shouldn’t ignore LinkedIn for B2B marketing
The changing face of hotel representation The nature of hotel representation is changing but the philosophy behind it hasn’t, says Geoff Andrew, CEO, Worldhotels. He thinks representation has a future despite the onslaught of OTAs, sharing economy and new soft brands. Source: Hotel Marketing The changing face of hotel representation
Maintaining a unique and consistent brand: How Kimpton does it Kathleen Reidenbach eats, sleeps, and breathes customer experience: As chief commercial officer for Kimpton Hotels & Restaurants, it’s in her job description. Source: Hotel Marketing Maintaining a unique and consistent brand: How Kimpton does it