Style and meaning are necessities for boutique hotels Boutique is about design and lifestyle, but hoteliers and developers must not forget why they are building these properties in the first place. Source: Hotel Marketing Style and meaning are necessities for boutique hotels
Adobe’s high-tech travel industry upgrades The travel industry is incredibly competitive, and Adobe is helping companies better understand their customer base through the use of analytics. Source: Hotel Marketing Adobe’s high-tech travel industry upgrades
New hotel cancellation policies lead to flexible pricing Hilton is pleased with the results of the new policies, with the volume of short-term cancellations down significantly. And now, the company is testing a new pricing plan that will reward guests who book early. Source: Hotel Marketing New hotel cancellation policies lead to flexible pricing
Travel firms looking to ‘soft opt-in’ consent as new EU rules loom A ‘soft opt-in’ for marketing consent will be used by some travel firms after new EU laws on data protection comes in, according to a leading legal expert. Source: Hotel Marketing Travel firms looking to ‘soft opt-in’ consent as new EU rules loom