Travel firms looking to ‘soft opt-in’ consent as new EU rules loom A ‘soft opt-in’ for marketing consent will be used by some travel firms after new EU laws on data protection comes in, according to a leading legal expert. Source: Hotel Marketing Travel firms looking to ‘soft opt-in’ consent as new EU rules loom
Hogg Robinson thinks it has a technology edge on its corporate travel competitors Although still in its infancy, IATA’s New Distribution Capability is only going to get bigger. The airlines want it to succeed as do corporate travel agents who will have access to a greater amount of content. Source: Hotel Marketing Hogg Robinson thinks it has a technology edge on its corporate travel competitors
Exploring the future of guest services Hilton has opened an Innovation Gallery – an incubator and showcase for development where the company will explore the future of hospitality and the guest experience. Source: Hotel Marketing Exploring the future of guest services
Automating the guest experience From guests having their room key delivered to a smartphone before they arrive, to asking questions of an in-room Alexa, Village Hotel’s guest experience is now very different. Source: Hotel Marketing Automating the guest experience