Account-Based Marketing Trends: Top Channels, Priorities, and Challenges Marketers say personalized content is the most effective digital channel they use for engaging account-based marketing (ABM) accounts, according to recent research from Ascend2. Read the full article at MarketingProfs Source: Marketing Profs Account-Based Marketing Trends: Top Channels, Priorities, and Challenges
Born to paint? More than a hundred billion people have ever lived. Perhaps 1,000 have been widely heralded as artistic geniuses who painted in oils. And perhaps there were another thousand genius physicists and just one Nobel-Prize winning folksinger. We sell ourselves short when we argue that there’s something magical about creative work, something that can only happen if we’re born to do it. It’s not that different from the thesis that there’s something in the DNA of Spanish-speaking people that makes them good at soccer. I hope we can agree that people from countries that speak Spanish are more likely to be soccer stars because they grow up surrounded […]
Asia is the epicenter of a boom that is changing how we travel One of the strongest drivers of global economic growth isn’t factories or financial services or internet startups, it’s what we do when we’re not working. We are becoming a planet of tourists. Source: Hotel Marketing Asia is the epicenter of a boom that is changing how we travel
New data from Ctrip illustrates how rapidly Chinese travel is changing The two most obvious trends illustrated in the report is the rising importance of independent travel and the growth of lower-tier cities as tourism source markets. Source: Hotel Marketing New data from Ctrip illustrates how rapidly Chinese travel is changing