IHG’s mantra for localization in China – be “fully embedded” What’s the toughest challenge for any global business or brand to resonate with consumers in China? It’s just not about data, technology, content, media planning and buying…there is more to it. Source: Hotel Marketing IHG’s mantra for localization in China – be “fully embedded”
The Google-Facebook duopoly extends to mobile apps: What can marketers do? Much has been made of the Google-Facebook digital advertising duopoly and perhaps nowhere is the power wielded by these two companies more evident than in their mobile app dominance. Source: Hotel Marketing The Google-Facebook duopoly extends to mobile apps: What can marketers do?
Google upgrades flight and hotel search Google Hotel search added a nightly rate in the calendar view that shows you a similar grid of prices for the hotel you selected. You can also check out price trends for a hotel to see how rates change over time. Source: Hotel Marketing Google upgrades flight and hotel search
Millennials are relying on travel agents in record numbers In the age of do-it-yourself online travel booking, the use of a travel agent’s services is increasing, despite what some industry watchdogs have projected. Source: Hotel Marketing Millennials are relying on travel agents in record numbers