Trivago concedes it overspent on advertising, lowers forecasts A revenue shortfall tied to the way Trivago works with advertisers kicked in faster than expected, and the hotel-search site, known for its omnipresent TV advertising, didn’t tamp down its commercials fast enough. Source: Hotel Marketing Trivago concedes it overspent on advertising, lowers forecasts
Oracle Hospitality stumbled in Micros integration but says it has recovered Oracle found the integration of Micros tough sledding in a few ways. Execution of the merger did not meet the expectations of many hotel customers. Source: Hotel Marketing Oracle Hospitality stumbled in Micros integration but says it has recovered
How new technology can fit into today’s hotel industry A panel of tech experts at the 2017 Hotel Data Conference talked about new technologies that have the potential to help the hotel industry. Source: Hotel Marketing How new technology can fit into today’s hotel industry
U.S. hotel demand hits an all-time high Hotel demand has just reached an all-time high in the U.S., according to CBRE Hotels’ Americas Research. Occupancy levels and demand for rooms are also buoyant in Europe and Asia Pacific. Source: Hotel Marketing U.S. hotel demand hits an all-time high