Travel brands venture beyond the transaction With the inspiration, planning, and purchasing customer experiences effectively digitalised, travel businesses are shifting their attention and digital efforts to what happens after a booking is made. Source: Hotel Marketing Travel brands venture beyond the transaction
Sabre layoffs reflect a multitude of challenges Sabre’s new leadership is remaking the company. Usually stocks go up on news about layoffs. Not this time. Some investors were not satisfied with Sabre’s story. Source: Hotel Marketing Sabre layoffs reflect a multitude of challenges
The decline of the Western tourist As middle classes grow across emerging markets, they have developed the middle-class taste for a holiday. According to a Credit Suisse survey, most people in emerging markets rank spending on holidays at or near the top of the list of things they aspire to spend money on. Source: Hotel Marketing The decline of the Western tourist
The terror of Trivago’s tube takeover The Trivago woman is everywhere. She has a blue shirt and stands to the left. She has ideal hotels. At the best prices. She wants you to know about them. But that’s not all she wants. Source: Hotel Marketing The terror of Trivago’s tube takeover