Often dismissed as a routine pit-stop for travelers, airport hotels are increasingly refashioning th Often dismissed as a routine pit-stop for travelers, airport hotels are increasingly refashioning themselves as stylish, amenity-rich places for a night’s sleep or a board meeting. Source: Hotel Marketing Often dismissed as a routine pit-stop for travelers, airport hotels are increasingly refashioning th
Three ways travel marketers can fine-tune their measurement strategy Many marketers currently evaluate the success of digital channels in silos. Focusing on business metrics and overall profit across all channels is the key to long-term growth, according to Google. Source: Hotel Marketing Three ways travel marketers can fine-tune their measurement strategy
Uber picks Expedia’s Dara Khosrowshahi as new CEO Khosrowshahi would take on the daunting task of mending Uber’s image, repairing frayed relations among investors, rebuilding employee morale and creating a profitable business after seven years of losses. Source: Hotel Marketing Uber picks Expedia’s Dara Khosrowshahi as new CEO
Lastminute.com sees 30% growth in its media brand The relaunched brand “The Travel People” works by using the OTA’s data to create customer profiles and automatically provide targeted adverts for products and services that are deemed relevant. Source: Hotel Marketing Lastminute.com sees 30% growth in its media brand