Three ways travel marketers can fine-tune their measurement strategy Many marketers currently evaluate the success of digital channels in silos. Focusing on business metrics and overall profit across all channels is the key to long-term growth, according to Google. Source: Hotel Marketing Three ways travel marketers can fine-tune their measurement strategy
Uber picks Expedia’s Dara Khosrowshahi as new CEO Khosrowshahi would take on the daunting task of mending Uber’s image, repairing frayed relations among investors, rebuilding employee morale and creating a profitable business after seven years of losses. Source: Hotel Marketing Uber picks Expedia’s Dara Khosrowshahi as new CEO
Lastminute.com sees 30% growth in its media brand The relaunched brand “The Travel People” works by using the OTA’s data to create customer profiles and automatically provide targeted adverts for products and services that are deemed relevant. Source: Hotel Marketing Lastminute.com sees 30% growth in its media brand
TUI taps blockchain tech for its BedSwap project Blockchain enables TUI to shift its owned hotel inventory between different points of sale according to the demand it is seeing and can flex its selling margins accordingly, by “integrating” TUI’s yield systems with the Blockchain. Source: Hotel Marketing TUI taps blockchain tech for its BedSwap project