McKinsey on why corporate sustainability efforts are falling short Five years ago, the No. 1 reason that companies around the world said they were working on sustainability was to improve operational efficiency. Today, the top reason firms pursue a sustainability agenda is because it’s part of their values. Source: Hotel Marketing McKinsey on why corporate sustainability efforts are falling short
The ride-hailing business is now way bigger than Uber and Lyft The ranks of companies in the ride-sharing game have swelled far beyond the likes of Uber and Lyft, past the self-driving gurus like Google sister company Waymo, past even the established automakers. Source: Hotel Marketing The ride-hailing business is now way bigger than Uber and Lyft
Kayak redesign includes fees and branded fares For the first time in three years, Booking Holdings-owned metasearch engine Kayak has unveiled a redesign of the site. Source: Hotel Marketing Kayak redesign includes fees and branded fares
Online travel is a huge opportunity for Amazon Amazon’s advertising spend per transaction could be meaningfully lower than OTAs Booking Holdings and Expedia thanks to Amazon’s proven ability to drive repeat and internal traffic on its platform. Source: Hotel Marketing Online travel is a huge opportunity for Amazon