How the composition of RevPAR growth impacts changes in profits It has long been believed that the efficiency of hotels to convert revenue to profits is enhanced when ADR growth comprises more than half of the RevPAR gain. However, in recent years, we have seen a departure from this long-held belief. Source: Hotel Marketing How the composition of RevPAR growth impacts changes in profits
Estee Lauder, Expedia team up on dream vacation Instagram contest Estee Lauder has partnered with Expedia on a campaign that encourages customers of its Spring Gift-With-Purchase Program to post Instagram selfies wearing their best dream vacation makeup creations for a chance to win a free trip. Source: Hotel Marketing Estee Lauder, Expedia team up on dream vacation Instagram contest
The key to digital hospitality While commitment to excellent service has long been a marketing claim of the hotel industry, many brands still rely on unsophisticated forms of online customer service. Source: Hotel Marketing The key to digital hospitality
Airbnb rolling out new feature called Pay Less Up Front Guests will pay 50 percent of the bill upfront, with the remainder before check-in. Airbnb says that those who split their payments tended to spend more on bookings. Source: Hotel Marketing Airbnb rolling out new feature called Pay Less Up Front