Expedia study: OTAs are the preferred way to book, especially amongst Gen Z OTA’s spell convenience for travelers, with 80% of Americans saying it is helpful to book all accommodation on one website. Younger generations specifically prefer to book this way. Source: Hotel Marketing Expedia study: OTAs are the preferred way to book, especially amongst Gen Z
How hotel marketers can embrace AI today AI represents to businesses today what the Internet represented in the late 1990’s: A green field of opportunity to reinvent how business works and how you’ll interact with customers in the coming years. Source: Hotel Marketing How hotel marketers can embrace AI today
TripAdvisor’s hotel business to be fundamentally reorganized After a difficult transition to hotel metasearch and instant booking, TripAdvisor’s hotel business will be reorganized with its own profit and loss structure and an external search for a president. Source: Hotel Marketing TripAdvisor’s hotel business to be fundamentally reorganized
Booking.com service and support chatbot to become more sophisticated Booking.com is currently training the bot to refine the current number of questions it can manage into more than 90 specific sub-topics. Source: Hotel Marketing Booking.com service and support chatbot to become more sophisticated