Has Google just made the lowest hotel rates harder to find? Google used to display the lowest hotel rates high in its rankings. That is until last week, when the company started to more frequently “burying” the lowest hotel rates from smaller advertisers in its search results, according to Skift. Source: Hotel Marketing Has Google just made the lowest hotel rates harder to find?
Expedia’s top 10 travel marketing trends to watch Here are the top 10 travel marketing trends Expedia is watching in 2018, with viewpoints from some of it’s global marketing executives. Source: Hotel Marketing Expedia’s top 10 travel marketing trends to watch
Global hotel review growth continues to accelerate According to a new report by Revinate, the top four sites generated 74% of all reviews, with Facebook entering the top four for the first time and Google doubling its review volume versus 2016. Source: Hotel Marketing Global hotel review growth continues to accelerate
Hotels extending rebates for skipping housekeeping Promoting sustainability, properties are offering food and beverage credits and other perks for guests who forgo housekeeping services. Source: Hotel Marketing Hotels extending rebates for skipping housekeeping