Hotels add digital pay to accommodate Chinese travelers The Chinese digital payment economy is massive – and growing. Hotel companies are catching onto this trend by partnering with Chinese digital wallet companies to capture a greater share of the growing Chinese outbound travel market. Source: Hotel Marketing Hotels add digital pay to accommodate Chinese travelers
Google is testing new calls to action for hotel reservations The company is testing “Book a Room”, “Reserve a Room”, and “Compare Rates” calls to action in hotels’ Knowledge Panels. Source: Hotel Marketing Google is testing new calls to action for hotel reservations
Travelport competes with consortias as it launches exclusive hotel rates program Travelport announced today the first 1000 hotels offering Travelport negotiated corporate-friendly rates to the company’s corporate travel agency customers. Offers are negotiated directly by Travelport with the hotel, and require negotiated rates with at least one element exclusive to the Travelport Travel Commerce Platform. Source: Hotel Marketing Travelport competes with consortias as it launches exclusive hotel rates program
Online travel turns to AI as travelers increasingly book directly Trivago’s investment in AI technology could be helpful in reigniting it’s business in regions such as Europe and Asia-Pacific, where the share of hotel lodging sales made by OTAs might have peaked. Source: Hotel Marketing Online travel turns to AI as travelers increasingly book directly