Expedia reveals key travel insights at Partner Conference New generational data released by Expedia at its global Partner Conference in Las Vegas this week, has revealed that when planning a trip, American, British and Chinese travellers prioritise trip activities, once in a lifetime and cultural experiences above all else. Source: Hotel Marketing Expedia reveals key travel insights at Partner Conference
Facebook wants to get more like Google in identifying traveler intent The travel industry would like to see Facebook advertising, including its Dynamic Ads for Travel, improve so there would be a hedge against Google’s power in digital marketing. Source: Hotel Marketing Facebook wants to get more like Google in identifying traveler intent
Using gamification to upsell hotel rooms The airline industry has shown strong leadership in yield management. Here is another idea that we can ‘borrow’ from them to add to our success. Now is the time to use the principles of gamification to your advantage. Source: Hotel Marketing Using gamification to upsell hotel rooms
Digital transformation shifts funding from IT to marketing Many marketers are seeing a shift in budget allocation within their organization, from traditional IT to marketing and advertising – all because of digital. Source: Hotel Marketing Digital transformation shifts funding from IT to marketing