The challenges hotel brands face to cut out the OTA ‘middleman’ Though the big hotel chains are spending a significant amount in their marketing campaigns to encourage direct bookings, one might wonder how successful the efforts will be. Here’s a closer look at some campaigns and where the OTAs stand in all this. Source: Hotel Marketing The challenges hotel brands face to cut out the OTA ‘middleman’
UK proposes more protection for digital travel package buyers In one of its first acts, the UK’s newly formed Conservative government has introduced legislation to update travel industry regulations to address digital’s impact on consumer buying behavior. Source: Hotel Marketing UK proposes more protection for digital travel package buyers
Sabre completes investigation into SynXis data breach Sabre’s investigation into a credit card data breach in its SynXis hotel reservations system found that it was contained to “a limited subset of hotel reservations,” but an unauthorized party did have access to credit card numbers, expiration dates and cardholder names. Source: Hotel Marketing Sabre completes investigation into SynXis data breach
Direct hotel bookings come at a cost, too For many independent hotels without the clout of larger brands there is this “magical vision” that steering clients to book direct will be a more cost-effective strategy. While it may make sense on paper, it becomes a different story in reality. Source: Hotel Marketing Direct hotel bookings come at a cost, too