How hotel marketers maximize revenues from the Google ecosystem Hotel marketers should no longer be fixated on stand-alone results from the various advertising initiatives on Google, but rather focus on blended results from the entire Google Ecosystem, Source: Hotel Marketing How hotel marketers maximize revenues from the Google ecosystem
New data show U.S. inbound travel slumping badly International visitation to the United States has contracted significantly this year, with the steepest declines early in the year, the U.S. Travel Association found. Source: Hotel Marketing New data show U.S. inbound travel slumping badly
Trivago concedes it overspent on advertising, lowers forecasts A revenue shortfall tied to the way Trivago works with advertisers kicked in faster than expected, and the hotel-search site, known for its omnipresent TV advertising, didn’t tamp down its commercials fast enough. Source: Hotel Marketing Trivago concedes it overspent on advertising, lowers forecasts
Oracle Hospitality stumbled in Micros integration but says it has recovered Oracle found the integration of Micros tough sledding in a few ways. Execution of the merger did not meet the expectations of many hotel customers. Source: Hotel Marketing Oracle Hospitality stumbled in Micros integration but says it has recovered