Why travel brands are particularly ripe for digital innovation The travel sector is already disrupting itself and disrupting itself again because it has all the makings of things that are going on in the consumer markets right now, which is in the direct-to-consumer, service-based moment. Source: Hotel Marketing Why travel brands are particularly ripe for digital innovation
How blockchains for hotel reservations work Koddi walks us through a hypothetical example of a reservation blockchain where we want to develop a blockchain that manages reservations between hotel suppliers and OTAs. Source: Hotel Marketing How blockchains for hotel reservations work
More hotel loyalty programs experiment with revenue-based models For both flights and hotel stays, travelers will have to invest more in 2018 for the same status they earned in 2016 or 2017. Here’s what to expect from the travel loyalty industry in 2018. Source: Hotel Marketing More hotel loyalty programs experiment with revenue-based models
Hotel loyalty must be earned, not bought When looking to building more loyalty for your hotel, ask yourself if what you are doing is really going to improve enthusiasm and devotion for your hotel? Source: Hotel Marketing Hotel loyalty must be earned, not bought