Ctrip looks to go global China’s outbound tourism industry is growing rapidly. Ctrip, China’s biggest online travel site, is challenging Priceline to become the world’s biggest online travel platform. Source: Hotel Marketing Ctrip looks to go global
For hotels to beat OTAs, it will be because of experience, not marketing Hotels will need to offer guests a reason to book directly and that will require that they tap their ability to segment guests and deliver better experiences to guests that direct book. Source: Hotel Marketing For hotels to beat OTAs, it will be because of experience, not marketing
5 hotel marketing tips for better Google search results While bringing in website traffic certainly is one of Google’s most important functions, it’s not the only way hoteliers can leverage success from the search giant. Source: Hotel Marketing 5 hotel marketing tips for better Google search results
Tricks of the travel trade: tackling three key digital marketing challenges While a fast-evolving industry with increasing competition, fluctuating trends and a particular vulnerability for disruption in many shapes and sizes, the travel industry is often regarded as one of the most innovative when it comes to online marketing. Source: Hotel Marketing Tricks of the travel trade: tackling three key digital marketing challenges