OTAs will feel the biggest impact of Europe’s new package travel regulations The new European Package Travel Directive will mean OTAs no longer have a “get-out-of-jail-free-card” to escape regulations. Source: Hotel Marketing OTAs will feel the biggest impact of Europe’s new package travel regulations
Hilton launches “Five Feet to Fitness” guest room Hilton has unveiled Five Feet to Fitness, an in-room wellness concept that brings over eleven different fitness equipment and accessory options into the hotel room. Source: Hotel Marketing Hilton launches “Five Feet to Fitness” guest room
Amsterdam, Airbnb and the very real problem of overtourism Cities across Europe are wising up to potential problem of too many tourists. Those tasked with marketing an “at risk” destination are going to have to work harder to spread tourism over a wider area in order to dilute the potential negative impact. Source: Hotel Marketing Amsterdam, Airbnb and the very real problem of overtourism
Maximizing revenue in hospitality Successful hotel marketers are getting more sophisticated about how they target potential guests, offer products and services to brand loyalists, and attract brand-agnostic customers to their properties. Source: Hotel Marketing Maximizing revenue in hospitality