Data, personalisation to change the face of travel Travel companies will need to leverage big data and personalise the customer experience in order to succeed in the coming years, delegates at Hotelbeds’ MarketHub Asia heard. Source: Hotel Marketing Data, personalisation to change the face of travel
Hotelbeds eyes Asian expansion following GTA acquisition Hotelbeds Group is making a strategic push into the Asian market following its recent acquisitions of Tourico Holidays and GTA, the company’s bedbank managing director, Carlos Muñoz, has told Travel Daily. Source: Hotel Marketing Hotelbeds eyes Asian expansion following GTA acquisition
TripAdvisor VP takes B2B customers on tour of ‘Virtuous Circle’ As head of its industry marketing division, Heather Leisman’s role at TripAdvisor is to build the company’s relationship with the 7 million businesses listed on the site. Here’s what makes this challenge at TripAdvisor unique. Source: Hotel Marketing TripAdvisor VP takes B2B customers on tour of ‘Virtuous Circle’
Google Maps wants to be your travel guide this summer To give you some travel planning inspiration this year, Google looked at historical Google Maps data to find the top trending places of the season throughout the U.S. Source: Hotel Marketing Google Maps wants to be your travel guide this summer