With Google ‘fines won’t work’! On both sides of the pond, regulators and companies alike are scratching their heads about how to handle the search giant’s move up the trip-planning funnel. Source: Hotel Marketing With Google ‘fines won’t work’!
Kayak launches Travel Trends tool based on billions of search results Kayak has launched a new Trends Tool which will allow customers and travel agents to shop around for the best times to fly to destinations worldwide. Source: Hotel Marketing Kayak launches Travel Trends tool based on billions of search results
What Booking.com can teach us about A/B testing strategy To reach their full potential, A/B testing programs need to leverage both iterative testing (small tweaks) and innovative testing (bolder changes). Source: Hotel Marketing What Booking.com can teach us about A/B testing strategy
GDPR: How to create best practice privacy notices Here are some best practice examples that appear to comply with the GDPR for privacy notices – how organisations explain at the point of data collection what users can expect will happen to their data. Source: Hotel Marketing GDPR: How to create best practice privacy notices