Google searches correlate with hotel demand Higher Google search volumes have been found to “strongly correlate” with increased demand for hotel rooms, according to a report by STR and Google. Source: Hotel Marketing Google searches correlate with hotel demand
TripAdvisor gets a negative review TripAdvisor is in a tough situation. Its online-travel rivals are spending huge dollars on TV advertising in order to earn new business and TripAdvisor has little choice but to try to keep up. Source: Hotel Marketing TripAdvisor gets a negative review
Marriott tightens cancellation policy Marriott changed its cancellation policy, requiring guests to cancel by midnight 48 hours prior to arrival. Guests who cancel later will be charged a fee that is the equivalent of one night’s stay. Source: Hotel Marketing Marriott tightens cancellation policy
Corporates overpay when they don’t audit hotel rates regularly Two recent studies highlight the importance of regular hotel rate audits so corporates can reap the full benefits of their negotiated programs. Still, the industry has a ways to go in terms of embracing regular rate auditing. Source: Hotel Marketing Corporates overpay when they don’t audit hotel rates regularly