Three ways hotel loyalty programs are improving Large hospitality brands have recently launched new loyalty apps that have the right idea and ease several common pain points. Here are three lessons all hospitality brands must know about the travel experience – and how some brands are already addressing them with their loyalty programs. Source: Hotel Marketing Three ways hotel loyalty programs are improving
10 steps to increasing travel website bookings with marketing automation This article dives into the ways travel and hospitality industries can benefit from using email and marketing automation technology to increase website bookings all year round. Source: Hotel Marketing 10 steps to increasing travel website bookings with marketing automation
Travelers return to booking with traditional agents in digital twist After years of tough competition with OTAs, traditional agencies are re-gaining popularity as travelers seek out bespoke service and specialist advice over discounted deals. Source: Hotel Marketing Travelers return to booking with traditional agents in digital twist
TripAdvisor adds IHG to instant booking marketplace TripAdvisor entered a partnership with IHG to include all the company’s hotel brands in the TripAdvisor instant booking marketplace. Source: Hotel Marketing TripAdvisor adds IHG to instant booking marketplace