How travel brands can boost email engagement The travel industry doesn’t just suffer from a lackluster customer experience, but also has some of the least effective email marketing according to IBM research. Source: Hotel Marketing How travel brands can boost email engagement
How hotels drive revenue through memberships for locals Golf, spa and other membership fees can help to boost on-property spending and local exposure, and add a new revenue mix for many hotels, especially in the upscale and luxury chain scales. Source: Hotel Marketing How hotels drive revenue through memberships for locals
Chinese travelers are increasingly making travel reservations online Digital travel sales in China are projected to total $109.4 billion in 2017, up 20.6% over the previous year, according to data from iResearch Consulting Group. Sales are expected to increase another 17.8% in 2018. Source: Hotel Marketing Chinese travelers are increasingly making travel reservations online
TripAdvisor to open branded retail store The TripAdvisor store would be your go-to place to purchase a TripAdvisor Reviewer or Bubbles T-Shirt with all five bubbles. The retail effort could help get TripAdvisor out of the bubble in which consumers think it’s just a review site. Source: Hotel Marketing TripAdvisor to open branded retail store