Lufthansa launches social networking platform The one-of-a-kind online photo album is organized like a neuronal network, where users’ travel memories are collected, then connected through associations such as destination, activity and date. Source: Hotel Marketing Lufthansa launches social networking platform
AccorHotels acquires luxury platform VeryChic AccorHotels has confirmed the acquisition of VeryChic, a digital platform for the private sale of luxury hotel rooms and apartments, as well as cruises and travel packages. Source: Hotel Marketing AccorHotels acquires luxury platform VeryChic
High customer expectations put pressure on the travel industry Based on the results from a December 2016 survey of US and UK internet users conducted by The Harris Poll, it often takes only one bad experience to turn off consumers from using a travel brand. Source: Hotel Marketing High customer expectations put pressure on the travel industry
Expedia sued by affiliate for stealing data and handing it to competitor Reservation Counter has filed a lawsuit against Expedia alleging that the company stole Reservation Counter’s confidential search engine marketing data and provided it to a direct competitor, leading to the near-demise of Reservation Counter’s business. Source: Hotel Marketing Expedia sued by affiliate for stealing data and handing it to competitor