How millennials are disrupting the wellness travel market From a wellness travel perspective and when it comes to spas specifically, Millennials do not want to hear about “fluffy robes”; instead, they want images of experiences where they could see themselves transported. Source: Hotel Marketing How millennials are disrupting the wellness travel market
Are hotels gouging when doubling, tripling or quadrupling rates? It’s a world of supply and demand in a free marketplace, but something just doesn’t feel right when a hotel doubles, triples, quadruples or quintuples its room rate during certain occasions. Source: Hotel Marketing Are hotels gouging when doubling, tripling or quadrupling rates?
Not just retargeting: Facebook launches new features for Dynamic Ads for Travel Facebook DAT now includes Broad Audiences, which allows advertisers to serve dynamic advertisements to users who have expressed destination-level intent but haven’t been to the brand’s website or app. Source: Hotel Marketing Not just retargeting: Facebook launches new features for Dynamic Ads for Travel
For hotels, the Airbnb threat could be receding Airbnb’s user growth is slowing, according to a recent survey, and that’s good news for both hotel chains and online travel companies alike. Source: Hotel Marketing For hotels, the Airbnb threat could be receding