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Category Archives: Marketing Articles

Jun 19

Expedia plays the Asian card

Expedia plays the Asian card According to Expedia, there are two keys to winning in Asia: knowing Asian consumers and adopting a mobile-first attitude. Source: Hotel Marketing Expedia plays the Asian card

markus busch hotelmarketing com Marketing Articles
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Jun 19

Booking.com’s ‘fail fast’ approach

Booking.com’s ‘fail fast’ approach One secret behind Booking.com’s success as the world’s leading online accommodation aggregator is its approach to developing new products. Source: Hotel Marketing Booking.com’s ‘fail fast’ approach

markus busch hotelmarketing com Marketing Articles
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Jun 19

Is Booking.com breaking its ‘free cancellation’ pledge?

Is Booking.com breaking its ‘free cancellation’ pledge? The Guardian asked its readers for their experience of using Booking.com. Many discovered that the hotel cancellation policy shown on Booking.com can change as much as twice in 48 hours. Source: Hotel Marketing Is Booking.com breaking its ‘free cancellation’ pledge?

markus busch hotelmarketing com Marketing Articles
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Jun 16

Online hotel booking scams on the rise, duping consumers

Online hotel booking scams on the rise, duping consumers Every 60 seconds, Americans make 500 hotel bookings online. And new AHLA research reveals that online scams and fraudulent sites are on the rise. Source: Hotel Marketing Online hotel booking scams on the rise, duping consumers

markus busch hotelmarketing com Marketing Articles
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