Airbnb just learned, it’s really hard to localize your brand name for China

Airbnb just learned, it’s really hard to localize your brand name for China The company tested over 1,000 possibilities to come up with a Chinese brand name for Airbnb. And now it experiences a backlash on social media, with critics saying the new name is hard to pronounce and doesn’t make sense. Source: Hotel Marketing Airbnb just learned, it’s really hard to localize your brand name for China

Expedia on how to transform guest reviews into actionable insights

Expedia on how to transform guest reviews into actionable insights Expedia launched Guest Review Insights, a new sentiment analysis tool to help hotels manage and improve their online reputation, and as a result, attract more travelers while maximizing guest experiences on property. Source: Hotel Marketing Expedia on how to transform guest reviews into actionable insights

Google Flights gains popularity among Millennials as it adds booking sites

Google Flights gains popularity among Millennials as it adds booking sites Since last summer Google has added some online booking sites to the Flights results. These moves – plus others, like expanding instant booking – may explain why Google’s price-comparison product is gaining traction with the next generation of travelers. Source: Hotel Marketing Google Flights gains popularity among Millennials as it adds booking sites